We’re The27, a studio that designs Shopify stores, writes the theme code, loads the catalog and builds the tools that help customers find the right product. We run our own stores too, so everything we ship has taken real orders.
We design and build Shopify stores for brands and retailers, with a hands-on team that does the design, the theme code and the catalog under one roof.
We break every project into clear steps: brief, audit, design, build, catalog and launch. Your live store keeps selling the whole time, and nothing is published until you say so.
Every tool we offer, from search by vehicle to stock consoles, was built for one of our own stores first and tested on real orders.
Store designTheme codeCatalog
A multi-brand store for Harley-Davidson riders. Raceworks, Rick’s, Wings Custom, Killer Custom, Brembo and more share one catalog and one search by bike.
Theme refreshSearch by vehicle
The US store for Rick’s Motorcycles. Parts are designed and machined in Baden-Baden, Germany, and shipped from stock in Florida.
Store designCustom tools
Boxing, MMA and Muay Thai gear with a store in Pompano Beach and stock shipped direct from Bangkok, plus a stock console staff use to recount shelves.
BrandCustom web app
A community for motorcycle riders across the US, now in private beta. Every bike gets its own page and logbook, and owners of the same model answer each other.
Store designParts catalog
An Indian Motorcycle workshop in Pompano Beach, Florida: service, custom builds and a parts store with JRi Shocks, Arnott Air Ride, Killer Custom, Wings Custom and Forever Rad.
Each service below is live on at least one of our own projects today.
Brand, look and layout for stores and web apps, with sections your team can edit in the theme editor. You click through home, collection and product pages on desktop and phone before anything is built.
Online Store 2.0 themes in Liquid, built on a copy of your theme, or a custom web app on Next.js and Postgres when Shopify is the wrong tool.
Supplier feeds and spreadsheets turned into clean products: titles, photos by part number, options and descriptions, checked against your supplier data before going live.
Year → Make → Model finders, a collection for every bike and a fit check on each product page, so customers only see parts that fit.
Product builders, quote forms, bundles, stock consoles, order trackers and member features like logbooks and events.
Technical SEO, email design, Google Merchant feeds and ad setup, so the store you launch gets found and keeps selling.
Henne USA, Rick’s Parts USA, Fight Trade and Indian of Pompano Beach are stores we design, build and still run. Every tool we offer was built for one of them first and tested on real orders.
Parts stores live or die on data. We clean supplier rows into sellable products and keep prices and stock in step with your distributors.
The people who design your store also write the theme code, load the catalog and set up search by vehicle, so nothing is lost between agencies.
We code on an unpublished copy of your theme while your live store keeps taking orders, then publish with you on launch day.
Four phases, in order. Your live store keeps selling the whole time.
Tell us what you sell, who buys it and what is in the way. A 30-minute call is usually enough.
Day 1 to 48 hoursHome, collection and product pages as live pages you click through, not flat pictures.
1–2 weeksWe code on an unpublished copy of your theme while your live store keeps taking orders.
2–4 weeksWe check every template on desktop and phone before anything is published.
Launch dayPick what you need and see a starting price and timeline right away. After the 48-hour audit you get a fixed quote.
A refresh of your current store starts at about 3 weeks, a new custom store at about 6 weeks. Search by vehicle adds about 2 weeks, a product builder about 3, and big catalog imports run alongside the build.
You get the exact timeline in the written plan after the 48-hour audit.
Starting prices: store refresh from $4,500, new custom store from $9,500, search by vehicle +$3,500, product builder +$4,000, quote or order form +$1,500, custom app or integration from $3,000.
Catalog import is from $2,500 for up to 500 products and from $7,500 for up to 2,000, then $3 per product. Rush work is +30%. After the audit you get a fixed price.
No. We code on an unpublished copy of your theme while your live store keeps taking orders. Nothing is published until you say so.
Yes. We turn supplier feeds and spreadsheets into clean products: titles, photos by part number, options and descriptions. Our own catalog keeps 33,900+ parts in sync daily with two distributors.
Mostly. We build Online Store 2.0 themes in Liquid. When Shopify is the wrong tool, we build a custom web app on Next.js and Postgres, like Roadcrew.
We publish with you, check every template on desktop and phone, then stay on a care plan if you want one: $500, $1,000 or $1,500 a month.
Send a short brief. The form puts the email together for you, ready to send from your own inbox.