Demo 1 · Search by vehicle
Pick a bike, see what fits
Parts that fit move to the top. Each one gets a plain answer: fits, ask us, or doesn't fit.
Shopify stores, machined to fit.
The27 is a Shopify design and development studio. We design the store, write the theme code, load the catalog and build the tools that help customers find the right product. We run our own stores too, so everything we ship has taken real orders.
Recent work: henneusa.com · rickspartsusa.com · fight-trade.us
33,900+parts in one Shopify catalog, synced daily from two distributors
1,049bikes in a Year → Model finder, 2000 to 2026
705products imported and live in one day
295product photos matched by exact part number
4live projects we design, build and run ourselves
Work4 live projects
Sites we designed, built and still run.
These are our own projects. Every tool we offer was built for one of them first and tested on real orders.
Hover the screen to scroll · captured Nov 2026
Henne USA
A multi-brand store for Harley-Davidson riders. Raceworks, Rick's, Wings Custom, Killer Custom, Brembo and more share one catalog and one search by bike.
- Theme redesign with custom sections: signature builds, new arrivals, workshop and contact pages
- Catalog rebuilt into 13 sections with a matching Category filter
- Shop by bike on every model, run from our own fitment admin app
- 705 Wings Custom products imported and live in one day
- Blog, SEO fixes and one email design for every store notification
13catalog sections
705products live in a day
Services6 kinds of work
What we do, and where it runs today.
Each row is a service. Each column is a project where that work is live. Pick one to see its part of the grid.
| Service | |||||
|---|---|---|---|---|---|
| DesignBrand, look and layout for stores and web apps, with sections your team can edit in the theme editor. | |||||
| CodeOnline Store 2.0 themes in Liquid, built on a copy of your theme, or a custom web app on Next.js and Postgres when Shopify is the wrong tool. | |||||
| Catalog and importsSupplier feeds and spreadsheets turned into clean products: titles, photos by part number, options, descriptions. | |||||
| Search by vehicleYear → Make → Model finders, a collection for every bike and a fit check on each product page. | |||||
| Custom toolsProduct builders, quote forms, bundles, stock consoles, order trackers and member features like logbooks and events. | |||||
| GrowthTechnical SEO, email design, Google Merchant feeds and ad setup. |
The private parts catalog is a dealer-only store, so it has no public link.
Lab2 working demos
Try two tools we build for parts stores.
Both run right here with real products from henneusa.com. On a client store they read the live catalog.
Demo 2 · Catalog cleanup
One supplier row, made sellable
A real Brembo row from a distributor feed, cleaned the same way we clean 33,900 of them. Step through it or press Run.
Distributor feed · abridged{ "product_name": "BRE Powersports Brake Calipers", "part_description": "Brembo M4.34 Brake Caliper - Left", "brand": "Brembo Powersports", "mfr_part_number": "120A39750", "images": [], "category": "Brakes, Rotors & Pads", "subcategory": "Brake Calipers - OE", "specs": "Model: M4.34; Finish: Black; Mounting center distance: 108 mm; Pistons: 4; Piston diameter: 34 mm; Opposite-side part: 120A39760" }
Parts / Brakes / Calipers
No photo in the feedBrembo
Brembo M4.34 108mm Caliper 120A39750, Black, Left
$706.00
Mount spacing · 108 mm
- Pistons
- 4 × 34 mm
- Finish
- Black
- Side
- Left, pairs with 120A39760
Specs become a table, and the opposite-side caliper is named so customers order a matching pair.
Process6 steps, in order
How a project runs.
Your live store keeps selling the whole time. Nothing is published until you say so.
- 01
Brief
Tell us what you sell, who buys it and what is in the way. A 30-minute call is usually enough.
Day 1 - 02
Audit
We go through your store, theme and catalog, then send a written plan with a fixed price.
48 hours - 03
Design
Home, collection and product pages as live pages you click through on desktop and phone.
1–2 weeks - 04
Build
We code on an unpublished copy of your theme while your live store keeps taking orders.
2–4 weeks - 05
Catalog
Imports, photos, options, fitment and filters, checked against your supplier data before going live.
Alongside the build - 06
Launch
We publish with you, check every template on desktop and phone, then stay on a care plan if you want one.
Launch day
EstimateStarting prices
Price your project.
Pick what you need and the work order updates as you go. After the 48-hour audit you get a fixed quote.
ContactEmail only, for now
Start a project.
Send a short brief. Fill in the form and it puts the email together for you, ready to send from your own inbox.
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